Rebranded as GoGoVie (GoGo means Active and Vie is French for Life or Lifestyle), the switch marks a shift in focus, as the startup plans to broaden its attention to a more inclusive clientele of babywearers.
Mompreneur Angelique Warner is excited about the new direction of her GoGo Vie Premium Baby Carrier--formerly introduced as Nurse ‘N Go. GoGo Vie’s new design includes the safe, hands-free, breastfeeding feature unique to this carrier, as well as enhanced support features, including a narrower seat, so that infants’ legs don’t over-extend, a hexagon shaped attached cover, and the ChewMe Strap--a soft, waterproof cover for the carrier’s strap/clip that protects baby’s face and Mom’s shirt. It’s removable and machine washable.
Angelique will be attending the ABC Expo in Las Vegas, NV in October, where GoGo Vie has been accepted in the New Product Showcase. Media and retailers will have the opportunity to view GoGo Vie and other pre-selected products at a special showing the day before the show. While at the show, Angelique will have the opportunity to introduce GoGo Vie to retailers as a premium baby carrier that “bridges the gap between breastfeeding to nourish and babywearing to nurture.”